Maximizing Impact: Using Matching Gifts to Grow Your Endowment

In today’s uncertain economic landscape, nonprofit organizations are looking for smart, sustainable strategies to strengthen long-term financial health. One of the most effective ways to do that? Leveraging matching gifts to grow your endowment.

Matching gifts—whether from employers, foundations, or major donors—can double or even triple the value of a donor’s contribution. When these funds are directed to your endowment, the impact is not just immediate—it’s lasting. A larger endowment means greater stability, flexibility, and the ability to weather financial storms for years to come.

The Power of the Match

Most donors know that matching gifts amplify impact. But many don’t realize how common and accessible these opportunities really are. In fact, thousands of companies offer to match charitable gifts made by employees, often dollar for dollar. Some donors are even willing to put up matching funds themselves, challenging their peers to give more during a specific campaign or time period.

Research backs up the potential:

84% of donors say they’re more likely to give when a match is offered.
1 in 3 donors say they’ll increase their gift if they know it will be matched.

When tied to endowment-building campaigns, matching gifts can dramatically boost fundraising outcomes while encouraging donors to give—and give bigger.

Two Ways to Maximize Matching Gifts

If your organization is serious about growing its endowment, matching gifts should be a core strategy. Here are two key steps to increase your success:

1. Spread the Word.

Many donors simply don’t know they’re eligible for a match through their employer. Make it easy for them to find out. Consider:

Embedding a matching gift search tool on your donation page
Including a reminder in confirmation emails or post-gift thank-you
Promoting matching gift eligibility in newsletters and campaign materials
Highlighting matching opportunities during endowment drives or Giving Tuesday events

You can also take it further by working with a major donor or your board to offer a limited-time matching challenge. These campaigns often spark a sense of urgency—and community—that increases donor engagement.

2. Simplify the Process.

Even donors who know about matches may not follow through if the process is complicated. Help by:

Providing clear, step-by-step instructions
Offering downloadable forms or direct links to corporate portals
Assigning a staff member to help donors complete the match request

The easier it is, the more likely donors are to act—and the more likely you are to benefit.

Long-Term Gains Beyond the Gift

Matching gifts don’t just boost your numbers in the short term. They help build lasting relationships. Donors who see their gifts go further often feel more invested in your organization’s success. Likewise, corporate sponsors appreciate the visibility and social impact that comes with supporting community causes.

By weaving matching gifts into your long-term fundraising plans—especially those aimed at building your endowment—you position your organization for financial strength, increased visibility, and deeper community ties.

Let’s Talk Strategy

The team at the community foundation is here to help. We can work with you to utilize your fund at the community foundation and explore creative ways to direct matching funds toward your endowment. Together, we can ensure your organization has the resources to thrive—not just today but for decades to come.

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